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Meta Tags for SEO Tips & Tricks

Meta-Tags (Search Engine Optimisation)

Example of meta data as a search engine result:

Example of meta data as a page title:

Example of meta data when sharing a link (Messenger & LinkedIn):

Tip 1: Keep your Titles & Descriptions Short

You'll notice at the bottom of the Title  and Description fields in the CMS that there is a character count to help you keep the text brief - up to 60 characters, including spaces for Titles, and up to 320 characters including spaces for Descriptions.

You'll notice in the example of meta data as a search engine result above that the Meta Description is cut off after around 150 characters. Make sure to add in any keywords, from keyword research, towards the start so people will see these in the search results. 


Tip 2: Keep your Titles Consistent

The naming convention that should be used across all Pages of your website should follow the order of Parent Page | Page Name | Company Name

For example the Meta Title for  a blog post on How to Write Content for AI search from the Tomahawk website would be: Blogs | How to Write Content for AI Search | Tomahawk


Tip 3: Keep your Descriptions unique

It is recommend to keep both the Meta Description and OG Descriptions unique from each other, as well as different from both the Introduction text you have set in the Settings or Content tab, that display on the front end.

Search engines will display this in search results if it is relevant to the query someone has used – but not always - so it is recommend to keep it unique.

 

4: Use keywords to support your page being found in search results

Your description should be a summary of the page, in about 320 characters or less. Search engines will display this in search results if it is relevant to the query someone has used – but not always - so make it readable, concise and include your chosen keyword.




How to:

  1. To add your meta-tags, log into your website's CMS
  2. Select the page that you want to work with within the General menu and Pages module, or select the module you need to add the meta-tags to e.g. you may like to add them to an accommodation listing, which would be within the accommodation module)
  3. Go into the page/property/blog post/tour that you would like to add the meta-tags to
  4. Go across the tabs to the 'meta tags' tab
  5. Fill in the Title, Description, and Image across the Meta and OG fields 
  6. Select Save at the top of the page