Meta data

What is meta data and how to add it to your website's pages.

What is meta data?

Example of meta data:

Meta Title: Tomahawk

Meta Description: Based in Auckland, Tomahawk provides digital marketing, website design and online booking systems for tourism businesses in New Zealand, Australia and ...

Meta Title

This is usually found in the SEO tab– make sure this provides a quick summation of the page content with your keywords. Keep it short – 60 characters or 3-4 words, and keep the keywords towards the start so people will see these in the search results. Remember that when you're filling this out think of the keywords that people will search in order to find your website. Location is always a vital one. 

Meta description

Also found in the SEO tab, this should be a summary of the page, in about 320 characters. Search engines will display this in search results if it is relevant to the query someone has used – but not always - so make it readable, concise, and include your chosen keywords wherever you can.

How to add meta data to your website's pages

  1. Log into the CMS
  2. Go into the Pages module 
  3. Go into the page that you would like to add the meta-tags to
  4. Go across the tabs to the SEO tab
  5. Fill in the Title and Description (use lots of keywords!)
    The title should be around 60 characters or 3-4 words with keywords first
    The description should be around 320 characters
  6. You can also fill in the OG fields - this is what shows up if someone shares your URL on social media