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      GA4 Ecommerce Tracking For ResBook

      To complete this tracking, you may need access to:

      • Google Tag Manager

      • ResBook Admin Panel

      • Google Analytics GA4 Property

      NOTE These instructions assume the client already has UA Ecommerce Tracking Set Up

      The below instructions outline the full process of creating GA4 Ecommerce Tracking for a ResBook client. HOWEVER this is the shortcut using the importing function of GTM

      GTM SHORTCUT

      1. Go to GTM Container

      2. Go to Admin Settings

      3. Select Import Container

      4. Choose Container File → Digital Performance Folder → Digital Marketing Templates → Tracking → GA4 Ecommerce Tag + variables - GTM Import.json

      5. Choose Existing Workspace → Default Workspace/most recent workspace

      6. Select Merge Import option

      7. Should look like this

      8. Confirm.

      9. This will create the GA4 Ecommerce Tag, Trigger and 11 Variables needed for GA4 Ecommerce Tracking.

      10. Open up new GA4 Purchase tag and ensure the Configuration Tag is the clients GA4 Variable.

      11. Publish Container

      12. You will need to wait till the next eCommerce purchase occurs to confirm this is working.

      Creating GA4 Purchase Tag

      1. Create a new GTM Tag and call it “GA4 Purchase Tag”

      2. Tag Type = Google Analytics: GA4 Event

      3. Configuration Tag = GA4 Configuration Tag (or your base GA4 install tag)

      4. Event Name = purchase  **must be lowercase

      5. Create Event Parameters. This step is time-consuming but it is important. Event parameters are what translate the eCommerce data layers on the website to metrics GA4 can measure and report on. Each parameter needs to be set up as its own line, with its own customer variable as the value.

       

                                     i.     Let us step you through the first one for the Parameter Name of “value”

                                   ii.     Add an event parameter and call it “value”.

                                 iii.     In the Value field next to it, select the battery icon

                                 iv.     Then select the PLUS in the top right to create the custom variable.

                                   v.     Name the Variable “Ecommerce Revenue Variable”

                                 vi.     Variable Type = Data Layer Variable

                               vii.     Data Layer Variable Name: ecommerce.purchase.actionField.revenue

                             viii.     It should look like the below. Push SAVE

      It should then look like the below in the GA4 Purchase Tag

      6.  This needs to be repeated for the other 10 variables below:

       

      Parameter Name

      Value

      Data Layer Variable Name

      value

      Ecommerce Revenue Variable

      ecommerce.purchase.actionField.revenue

      transaction_id

      Ecommerce Transaction ID Variable

      ecommerce.purchase.actionField.id

      affiliation

      Ecommerce Affiliation Variable

      ecommerce.purchase.actionField.affiliation

      items

      Ecommerce Product Variable

      ecommerce.purchase.products

      currency

      Ecommerce Currency Variable

      cCurrency

      item_category

      Ecommerce Item Category Variable

      ecommerce.purchase.products.category

      item_id

      Ecommerce Item ID Variable

      ecommerce.purchase.products.id

      price

      Ecommerce Item Price Variable

      ecommerce.purchase.products.price

      quantity

      Ecommerce Item Quantity Variable

      ecommerce.purchase.products.quantity

      item_name

      Ecommerce Product Name Variable

      ecommerce.purchase.products.name

      tax

      Ecommerce Tax Variable

      ecommerce.purchase.actionField.tax
       

       

      ­After completing doing so, it should look like this

      7. Set the Trigger for the tag

      8. Click the blue Plus to create a Trigger

      9. Name the Trigger “GA4 Purchase Trigger”

      10.     Trigger Type = Custom Event

      11.     Event Name = RBTransactionComplete

      12.     This trigger fires on  = All Custom Events

      13.     Save

      14.     Last step is to Publish the container.