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Alt Text for SEO Tips & Tricks

Adding alternative text (Alt Text) to an image is a great way to support your website appearing in search results by adding a brief description of what appears in the image to this field within the CMS. Adding Alt Text using keywords tells search engines that the images on the page relate to your chosen topic and help with image search indexing.

When applied to images within the CMS it provide a text alternative for search engines. This is the text attached to images (Google can’t see the images, but it can read the Alt Text and pull an image through on a relevant search based on the Alt Text).

Alt text  describes an image on a page, helps visually impaired people understand what the image shows so it is good for accessibility, helps search engine bots understand image contents, and will display the text on the front end when the image fails to load.

Alt texts are short descriptions of about 100 characters that websites can assign to any image on their site. They are also visible on mouse hovers.

How to add Alt Text to a Hero, Page, or Gallery Banner?

  1. Log into the CMS of your website.
  2. Navigate to the Photos Module and select Hero Banner or Photo Gallery.
  3. Select any of the Hero Banners or Photo Galleries within the list to open an existing Hero Banner or Photo Gallery.
  4. You'll see a field for Alt Text. In this field
  5. Click Save at the top of the page.

How to add Alt Text to an image within General Page Content

  1. Log into the CMS of your website.
  2. Navigate to the General Pages section of the CMS, then select Pages. Select the name of a General Page to open.
  3. If you have added imagery to an image within a Rich Text Editor, or using a Template with the Rich Text Editor, select the image until you see a blue border that surrounds the image. You will then see an eye icon ().
  4. Select the eye icon which will reveal a field for you to add Alt Text
  5. In this field you can add you alternative text describing the image e.g.: A couple sitting on the waters edge on a tropical beach at sunset
  6. Select the green tick icon to save your changes.
  7. You can now select the Save button at the top of the page.

💡Things to Remember

  • You don't need to start with phrases such as “Image of” or “photo of.
  • Keep it short, ideally less than 100 characters, including spaces, so users and Google can read it quickly.
  • Include relevant keywords from your keyword research within your Alt Text to help  your images rank higher in search engines results.